Category: <span>Lead Generation</span>

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Get Into The Mindsets of the Prospects

When it comes to packaging and presenting your company to prospects, you will do a heck of a lot better and converting prospects into leads, if you are meeting the right prospects. This challenge has a lot of crossover with SEO (search engine optimization) efforts in an area we internally describe as AUDIENCE SEGMENTATION. This...

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Create a Better Presentation of Your Service Offerings

If you’ve just read the previous blog post about Packaging Your Services to grab attention, then you are primed to learn about the 2nd ingredient of P6 where we discuss the elements of Presenting your practice areas and services on your website. The first thing you need to know about any services oriented website is...

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Package Your Services Before You Start Selling Them

The first step in your marketing plan, is to design the entire tapestry of services you offer and then thread the marketing needle throughout your design to take care of the details of how you will engage with prospects to introduce them to your services and get them inside your sales funnel. Before you can...

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Meet P6 the Online Lead Generation System

P6 represents the underlying philosophy behind an ongoing, profitable and sustainable lead generation program for a professional services oriented business. P6 is a recipe that includes SIX (6) high-level ingredients: PACKAGE a clear and compelling offer PRESENT this offer again and again To different groups of targeted PEOPLE That PERCEIVE they need what you are...

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Segmenting and Transforming Prospects Into Leads

We’ve just crossed the halfway mark of learning about the 6 ingredients in the P6 lead generation strategy. If you need a refresher, check out the last few blog posts to get back up to speed. The 4th ingredient of P6 is tied into how your company’s solutions are perceived by the people you are...

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Capture Your Next Prospect’s Attention

For every savvy lawyer there are 10 other savvy lawyers who also have good domain names and even better web copy. So the question is: “how do you get a leg up for your services business when there is serious competition in your space for marketing your type of firm online?” Here are two subtle...

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4 Lead Generation Tactics to Improve Your Prospecting Efforts

If you have read about the P6 business growth recipe, then you will understand that if your goal is to get people to trust that you can deliver the goods [or services], you have to invest in goodwill by creating and fostering an online identity that supports your brand commitment. Present your website visitors with...