When it comes to packaging and presenting your company to prospects, you will do a heck of a lot better and converting prospects into leads, if you are meeting the right prospects. This challenge has a lot of crossover with SEO (search engine optimization) efforts in an area we internally describe as AUDIENCE SEGMENTATION. This is the process of looking...

If you’ve just read the previous blog post about Packaging Your Services to grab attention, then you are primed to learn about the 2nd ingredient of P6 where we discuss the elements of Presenting your practice areas and services on your website. The first thing you need to know about any services oriented website is that it site needs to...

The first step in your marketing plan, is to design the entire tapestry of services you offer and then thread the marketing needle throughout your design to take care of the details of how you will engage with prospects to introduce them to your services and get them inside your sales funnel. Before you can start gift wrapping your service...

P6 represents the underlying philosophy behind an ongoing, profitable and sustainable lead generation program for a professional services oriented business. P6 is a recipe that includes SIX (6) high-level ingredients: PACKAGE a clear and compelling offer PRESENT this offer again and again To different groups of targeted PEOPLE That PERCEIVE they need what you are offering Who PREFER you over...